Downtown Collective Director
Our Vision
The Downtown Watertown Collective exists to strengthen downtown as the heart of our community, a vibrant place for shopping, dining, gathering, and celebrating local businesses.
Position Overview
The Downtown Watertown Collective is seeking a dynamic, driven, and community-focused professional to serve as our Downtown Collective Director.
This individual will act as the connector and catalyst for downtown business growth, events, marketing, and district vitality. The Director will help implement the Collective’s strategic vision while building strong relationships with business owners, city leaders, community partners, and residents.
This role is ideal for someone who loves and understands entrepreneurship, community building, and promotion.
This is not simply an event planning role; it is a leadership position that drives measurable downtown impact while ensuring the long-term sustainability and growth of the organization.
Key Responsibilities
Membership & Business Engagement
Serve as the primary contact for downtown businesses
Conduct regular business visits and outreach
Grow and retain membership within the Downtown Collective
Maintain clear communication with members
Assist with onboarding and welcoming new downtown businesses
Foster collaboration between businesses for promotions and events
Build strong community relationships that support business retention, recruitment and overall downtown vitality
Event & District Activation
Coordinate and support downtown events, including but not limited to:
Soup Stroll
Foundation Plaza programming
Pumpkin Palooza
Deck the Downtown
Downtown shopping promotions
The Art of Downtown- Artwalk
Responsibilities include:
Event planning and coordination
Volunteer coordination
Marketing
Event logistics and operations
Volunteer recruitment and retention
Development and management of event budgets
Creating engaging, high-quality experiences that activate downtown spaces and drive foot traffic
Marketing & Promotion
Promote downtown as a destination for shopping, dining and special events
Manage social media and digital communication for the Collective
Work with businesses to promote events and campaigns
Support collaborative marketing efforts between downtown businesses
Manage press releases, media outreach and promotional materials
Strengthen and maintain a cohesive downtown brand that reflects the energy and identity of the district
Economic Development Support
Support business recruitment and retention
Identify opportunities for downtown growth and improvement
Track event participation and downtown engagement metrics
Assist with grant opportunities and funding initiatives
Help communicate downtown impact and return on investment through sales tax tracking
Contribute to long-term strategies that strengthen economic vitality and business success downtown
Fundraising & Sponsorship Development
Develop and manage sponsorship opportunities for downtown events and initiatives
Build and maintain relationships with community partners, sponsors and funders
Assist with grant writing, reporting and funding applications
Identify new funding opportunities that support the sustainability of the organization
Board & Organizational Leadership
Work closely with the Board of Directors to implement strategic priorities
Provide regular reports and updates on membership, events, and downtown engagement
Support board and committee efforts related to events, marketing and membership
Assist with the development and implementation of the organization’s strategic plan
Operate with ambiguous guidance from the board of directors as the organization grows
Financial & Operational Oversight
Assist with the development of the annual budget
Manage event budgets and track related expenses and revenue
Support tracking of membership dues, sponsorships and program income
Volunteer & Community Engagement
Recruit, coordinate and retain volunteers to support downtown events and initiatives
Foster a welcoming and inclusive environment for community participation
Advocacy & Partnerships
Serve as an advocate for downtown businesses and initiatives
Build collaborative relationships with city leadership, economic development organizations, tourism and community partners
Attend relevant community meetings and represent the Downtown Collective
Qualifications
Preferred qualifications include:
Experience in event planning, marketing, business development or community engagement
Strong communication and relationship-building skills
Ability to work collaboratively with diverse stakeholders
Strong organizational and project management skills
Entrepreneurial mindset and problem-solving ability
Passion for local business and downtown development
Experience with fundraising, sponsorship development, or grant work is a plus
The ideal candidate will be:
Highly motivated and self-directed
Organized and detail-oriented
Comfortable working in a fast-paced environment
Creative and solution-oriented
Passionate about downtown vitality
A strong relationship-builder and community connector
Position Details
Interested candidates should submit:
Resume
Cover letter describing their interest in the position
Professional References
Confidential Applications can be submitted to:
Downtown Collective Search
PO Box 615
Watertown SD 57201
Location: Watertown, South Dakota
Employer: Downtown Watertown Collective
Schedule: Flexible / Event-based hours required
Compensation: Competitive and based on experience
How to Apply
Downtown Watertown Collective
Watertown, South Dakota